Digital marketing encompasses all online marketing efforts, including SEO, social media, email marketing, content marketing, and PPC advertising, aimed at promoting products and services through digital channels.
Digital marketing helps businesses reach a larger audience, increase brand awareness, engage with customers, and drive sales. It provides measurable results and allows for targeted marketing efforts.
SEO (Search Engine Optimization) improves your website’s visibility on search engines, making it easier for potential customers to find you. This leads to increased website traffic and higher chances of converting visitors into customers.